You earned their business. Keep it.
The average dealer will spend $630 on customer acquisition for every new car that they sell.
That’s about 10 times what it costs to retain an existing customer. Despite this, most dealers prioritize winning new business over marketing to more profitable return customers.
Businesses in other industries have the luxury of relying on the strength of their product will bring their customers back. As a car dealership, your product doesn’t differ greatly from what your direct competition sells. You have to find another reason to make them choose you.
The number one driving factor for differentiation today is customer experience.
- Are you spending at least as much to keep current customers as you are to win new ones?
- How much could improving the experience you provide increase your retention rates?
- Are you using the information available about your customers to create a marketing experience that brings them back?
Encourage repeat business
Quality is key to the experience that will encourage repeat car buyers and lifetime service customers.
The effect your marketing has on the quality of your customer’s experience is in the direct impact they feel from the relevance of your messaging.
Few things are more annoying than a barrage of advertisements for items that don’t interest you. Targeted online advertising and remarketing improves the shopping experience by reducing digital noise. Show your ads to customers who have shown interest in your dealership and what you have to offer.
Boost the power of your social advertising and increase awareness across channels with custom video spots. Don’t miss out on the persuasive power of video marketing because you don’t have appropriate content or a dedicated production team.
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Naked Lime Marketing
2-3800B Laird Road
Mississauga, ON L5L 0B2