Paid Search and Display

Capture in-market customers with customized search, display, and retargeting strategies that generate more website traffic and quality lead conversions.

How it works:

  • Earns qualified leads with compelling search ads served to people who are actively seeking information.
  • Grabs consumer attention with images promoting your dealership through display advertising.
  • Leverages a full team of professional graphic designers to create unique and engaging content.
  • Drives superior results with individualized, creative campaigns with customized landing pages.
  • Pays special attention to consumers who have already shown interest by visiting your dealership’s website through search and display remarketing campaigns.
  • Executes strategic campaigns targeted by audience, keyword, location, time and day, network, device, ad position, and more.
  • Eliminates guesswork by using continuous ad testing to achieve fine-tuned performance.

 

paid search result

Inventory Display Advertising

Use machine-learning and real-time bidding to showcase your inventory on wider display networks.

How it works:

  • Uses online consumer behavior and search intent data to find new in-market shoppers.
  • Speaks to shoppers before they even begin to search for a dealership or your inventory.
  • Reaches a wider audience than traditional display advertising by placing in-image ads on premium websites on or off the Google Display Network.
  • Promotes exactly what is on your lot with real-time inventory updates.
  • Suggests a carousel of vehicles similar to ones customers have previously viewed.
  • Drives shoppers directly to specific Vehicle Detail Pages with no wasted time or clicks.
  • Reacts more quickly to changes and continually self-improve with live bid adjustment and inventory data.
online advertising on phone and laptop

Fixed Ops Advertising

Drivers need to service their vehicles far more often than they buy new ones. Marketing fixed operations helps you gain new customers, retain current ones, and recapture the ones who haven’t been back.

How it works:

  • Makes your dealership a service destination with fixed ops focused branding campaigns.
  • Helps drivers find you when they need you with service-optimized search, display, and remarketing campaigns directed to custom service landing pages.
  • Puts your service promotions in customer Facebook and Instagram feeds, where they can like and share the benefits.
  • Attracts customers with ads promoting your specials, towing options, roadside assistance, shuttle service, or anything that sets you apart from other dealerships and independents.
  • Provides full support of dedicated and certified advertising specialists and a creative team for unique ad graphics.
  • Monitors performance with Google Analytics integration, detailed breakdowns of ad spend, a dealer-accessible reporting dashboard, and a quarterly market analysis.

Dynamic Vehicle Advertising

Overcome the struggle of advertising your rotating used car inventory with inventory ads updated daily. Match each car to the right buyer, all the way to make, model, year, price, and mileage levels.

How it works:

  • Expands the impressions of your inventory with detailed, vehicle-specific search and display ads.
  • Generates ads for in-stock vehicles specifically based on what each shopper searches.
  • Makes exact matches to your vehicle inventory with same-day stock updates.
  • Allocates budget to the segments of your inventory that drive the most profit and need the most advertising.
  • Drives shoppers directly to your Vehicle Detail Pages for quick action.
  • Ensures your inventory is accurately promoted on Facebook with an automated feed from your DMS.
vehicle search result

Social Advertising

The average person spends 2 hours and 30 minutes on social media each day. If you want people to see your dealership and your offers, advertise where people spend their time.

How it works:

  • Advertises on social media specifically to your existing customers through custom contact lists.
  • Leverages your first-party data including transactional DMS data, demographic data, and digital behavioral data for targeting your advertising.
  • Reinforces your message on social media by serving targeted social ads to your website visitors for vehicles and services they already researched.
  • Reaches beyond your own audience and grow new business by using social insights to target people with similar interests and behaviors.
  • Connects your off­line purchase and RO data to Facebook to see how campaigns drive store sales.
  • Drives specific actions with lead generation ads that feature customizable forms and pre-populated shopper information and sync the lead directly with your CRM.
  • Moves inventory by highlighting a “Car of the Week,” low price point, or other vehicle-specific messaging using innovative ad formats like videos, slideshows, carousels, collections, and more.
  • Uses the power of personal influence and spread your brand recognition by letting users see when their friends interact with your dealership.
  • Ensures your inventory is promoted accurately on Facebook with an automated feed from your DMS.
dealership social media offer

Video Creation Services

Boost the power of your social advertising and increase awareness across channels with custom video spots. Don’t miss out on the persuasive power of video marketing because you don’t have appropriate content or a dedicated production team.

How it works:

  • Creates professional-quality video content to drive interest and align with OEM National campaigns or your current Naked Lime campaigns.
  • Increases overall brand recognition with custom-made videos including graphics, voiceovers, and footage and imagery from your dealership.
  • Engages customers with your offers on specific vehicles using themed content based around major events or holidays.
  • Leverages proven video formats to drive the most interest on social channels rather than repurposing video designed for television.
Person editing video on mobile phone

YouTube Advertising

If a picture is worth a thousand words, just imagine what precisely targeted video advertising can do for your dealership.

How it works:

  • Runs non-skippable in-stream ads before, during, or a­fter videos on YouTube.
  • Reaches users based on demographics such as recent college grads, homeowners, or new parents.
  • Raises brand awareness and drive consideration with your video ads by reaching people who already have a strong interest in what you provide.
  • Advertises to potential customers on YouTube when behavior shift­s and preferences change during life milestones like moving, graduating from college, or getting married.
  • Shows ads across YouTube and Google video partners based on interactions with your videos, video ads, YouTube channel, or website.
  • Expands the reach of your best[1]performing audiences by targeting new users with similar characteristics to your established audiences.

Get Started

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Contact Us

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Naked Lime Marketing
2405 County Line Rd.
Kettering, OH 45430

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Support@nakedlime.com
Sales@nakedlime.com